A Non-Traditional Advertising Campaign for Exploreum
Due to the advancement of technology in the 21st century, some learning materials are now accessed easily through the use of computers and portable devices. Some are made more exciting for children through the development of educational games which make great use of the concept of interactivity.
Even some museums, particularly hands-on exhibitions like science centers have embraced this concept in order for its visitors to be actively involved with the exhibits while learning and getting entertained, all at the same time.
One of the few science centers here in the Philippines is Exploreum, which is formerly known as Nido Fortified Science Discovery Center and SM Science Center in its previous years of service.
This study deals will discuss a proposed non-traditional advertising campaign for Exploreum that aims to give it a new brand identity along with its recent rebranding. It also aims to increase its target market's awareness.
Print Ads, billboard and collaterals at this link.
